"rebranding"
I recently read a few speculations that the Republican platform needs “rebranding.” I’d thought it needed a complete reenvisioning by stripping out ideas disproven by history, figuring out what does, and trying to put the whole thing back together in an intellectually consistent and elegant manner. But rebranding sounds a whole lot easier. New, flashier labels. Maybe a facebook widget. In fact, I’m going to harness the power of rebranding to save myself a lot of time and effort.
I used to have to change my underwear daily—but now I will just rebrand it daily. I’ll try to convince people that not changing your underwear is hip and trendy. I’ll set aside words like “fresh,” “crisp,” and “new” and invent new ones like “odorlicious” or “experienced.” Thanks to the power of “rebranding,” both the Republicans and I can put a brighter face on something that essentially stinks.
Ha! Too true. What the GOP should be doing, in my opinion at least, is reminding themselves what their party was built on.
And then remembering all that while they’re governing.
Tricky, I know, but it can be done, I promise!
