Scraps

Please. For true connoisseurs, such attacks are to negative campaigning what boxed wine is to a 1961 Château Lafite: a weak imitation of the real thing, a tease that makes one yearn for the vintages of yore. We’re thinking here of vintages such as 1800 when, during the Thomas Jefferson-John Adams presidential race, the Connecticut Courant wrote that if Jefferson won, “murder, robbery, rape, adultery and incest will be openly taught and practiced, the air will be rent with the cries of the distressed, the soil will be soaked with blood, and the nation black with crimes.” New Englanders, Advertising Age noted in an editorial last April praising negative campaign ads, “reportedly hid their Bibles for fear that the infidel president would declare them illegal.” Or vintages such as 1828, when supporters of presidential candidate and incumbent John Quincy Adams called opponent Andrew Jackson a cannibal and a murderer. The previously married Mrs. Jackson got off easy; Adams’s supporters merely accused her of being a whore.

Why Negative Ads Are Good for Voters | Newsweek Politics